The Leading Consumer, Shopper Behaviouralist, Playologist and Keynote Speaker
Voted Best Speaker in Shopper Marketing and Consumer Goods Conferences
“As a Playologist, my passion is to motivate others to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk”
The Leading Consumer, Shopper Behaviouralist, Playologist and Keynote Speaker
Voted Best Speaker in Shopper Marketing and Consumer Goods Conferences
“As a Playologist, my passion is to motivate others to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk”
Voted Best Speaker in Shopper Marketing and Consumer Goods Conferences
The Leading Consumer, Shopper Behaviouralist, Playologist and Keynote Speaker
“As a Playologist, my passion is to motivate others to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk”
Ken Hughes is one of the world’s leading Consumer & Shopper behaviouralists.

He is a global thought leader in the areas of shopper psychology, consumer behaviour, retail futurology, retail strategy, omnichannel, and shopper marketing.

His speaking style is highly energetic, captivating and inspiring, all delivered with a generous helping of Irish wit…

Beyond the Millennial Consumer
How To Catalyse Creativity & Innovation
We´re All a Bit Crazy
A New Shopper DNA
& Shopper Centricity
Patient Centricity & The New Business Model
The need for 360º shopper engagement
We´re All a Bit Crazy
Get Ready for Disruption

Professional Beauty Association, Arizona – Dec

Harstad Konferansen, Norway – Jan

The Hardware Show, Ireland – March

Henderson Group Conference, Spain – April

Smurfit Kappa, The Netherlands – May

Exma, Colombia – May

BNSF Railway, Dallas – June

Jan Zijderveld

President Unilever Europe

“Ken’s presentations to the ECR Europe community are always a highlight and his invite to present once again at the Leaders Forum did not disappoint. His Digital DNA speech was very challenging to the business leaders in the room without exception. It was highly informative and as always incredibly entertaining. It is a window into a future that all brand owners need to witness”

Nicolas Florin

Chairman GS1 Europe

“Mr Hughes’ presentation at our European Regional Forum was a phenomenal success. Our delegates from a wide range of GS1 markets thoroughly enjoyed his insight into the changing consumer dynamic and his thoughts on digital and omnichannel resonated with many for the rest of the event. A fast paced and really entertaining look at how shoppers are changing and how we need to change with them. A must see “

Brian Kuz

Global Head of Trade Marketing and Insights at Red Bull

“Ken’s true talent is the tailoring of his content to our audiences.  We have invited him to speak at several different Red Bull events, and his content is always uniquely tailored to that audience and event theme and ‘on the money’ with our hot topics. He challenges each of us to think outside of the box, and is both an educational and inspirational presenter. His keynotes not only posed some tough questions about the future shape of our industry but he also linked this to the emerging consumer forces evident today. He is as entertaining,  and engaging as he is challenging and not to be missed”

Paul Polman

CEO Unilever

“Your talk was very well received by all, and your message resonates enormously and was a good reminder to us all to set the bar once again higher in the shopper marketing area. Thanks for taking the time to be with us”

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