Leading Consumer, Shopper Behaviouralist  & Customer Experience Strategist

Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?

While his boutique consumer insight organisation, Glacier Consulting, began life as a market research agency, he soon identified his key area of interest was people, not markets. How humans express their desires and expectations through how and what we buy has become his sole focus, resulting in his agency advising a global client base of some of the world’s biggest brands – Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken to name a few.

Ken is acknowledged as one of the most respected thought leaders on Shopper Marketing and Shopper Centricity, Omnichannel & Digital Strategy alongside Retail Futurology. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends.

His latest TED talk also showcases his unique approach as a Playologist, motivating individuals and his corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk.

Voted best speaker at most conferences he has the honour of being invited to attend, it is for his international career as a keynote speaker he is most famous.

His keynote speeches deliver thought disrupting and inspiring content in a captivating and highly energetic manner, all served with a generous helping of Irish wit.


Glacier Consulting is a specialist boutique agency specialising in shopper and consumer insight for the consumer goods industry. Founded in 2001 we blend shopper psychology , cultural anthropology and neuro science to arrive at eureka moments relating to shopper and consumer behaviour.

Renowned for actionable insight, Glacier Consulting has pioneered developments in biometric and ethnographic shopper research bringing the reality of the in-store moment to life. Research projects are bespoke and tailored to the client and industry using a holistic methodological approach.

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