Experiential Marketing Podcast

The Marketing Masterclass, listen to the Experiential Marketing Podcast.

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2017 Expert outlooking on shopping

Interview for Canvas 8 on experiential retail, big brands taking inspiration from start-ups, and how mobile makes people impatient.

CANVAS 8

Personalisation: The future of consumerism in the digital Age

Consumers want that Banks, brands and business know who they are as if they could read their minds

FORBES MEXICO

The Generation Now

“We’re not really shopper-centric The biggest difference with this Generation is Self-Centricity”…

POSTAL TECHNOLOGY INTERNATIONAL

Do or die: How retailers can innovate in an age of disruption

“We’re not really shopper-centric,” said Ken Hughes, a shopper behavioralist and another speaker at the conference. “Everyone in this room runs a business where they think that they are shopper-centric. But in reality, retail is a logistics game, an operations game, a supply chain game, but it’s not a shopper game, really.”….

RETAIL DIVE

Ken Hughes at SNACKEX 2017

As world’s leading Consumer and Shopper Behaviouralist, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?

POTATO PRO

Are you ready for the digital Natives?

Be ready for the “always on” consumer: Digital Natives are “on” 24 hours a day. This has implications for your business…

IHRSA BLOG

Making Shopping About The Shoppers (Again)

“We’re not really shopper-centric … Everyone in this room runs a business where they think that they are shopper-centric. But, in reality, retail is a logistics game, an operations game, a supply chain game, but it’s not a shopper game, really.”….

PYMNTS

Future of garden centres in the hands of a new shopper

“The technology shifts are of course interesting, but they are only the catalysts for what is really happening. There is a new shopper and consumer DNA emerging, fundamentally different from anything that has come before. The future of the garden centre business is in the hands of this consumer generation, with all other life-stages also heavily influenced by digital interaction.

GARDEN FORUM

Consumer wants authenticity

Spanish article from Ken Hughes’ participation within the Global DIY Summit 2017

CDECOMUNICACION SPAIN

Shopper Marketing Trends

Trends and future of the Shopper Marketing. Spanish Interview

MARKETING NEWS COLOMBIA

The Shopper Marketing guy

Interview with Quick Ideas Marketing Digital in spanish about shopper marketing trends and the future of consumerism.

QUICK IDEAS COLOMBIA

Online – Offline? There is no line!

Dutch article on Millennials consumers, what do they demand, how they behave..

THUISWINKEL NEWS

Personalization and customer experiences are the key to success

The Millenial Generation has grown up with the fact that their individual needs are adapted to their behavior and wishes, they have tailored every interaction in their daily lives and grown up in a world where it is expected that everything is adapted to them.

TRENDSONLINE

Online Shopper Behaviour

Businesses talk to people but that’s not a conversation. Now they have to ge tinto conversation mode

IADVIZE UK

Millennials: The future is nearer than you think

Today, 70 is the new 50 and for the millennial generation who haven’t developed a proper savings habit, this could signal trouble for their future in retirement.

IRISH TIMES

7 thnigs to consider when reinventing your store experience

“Staying relevant as markets and consumer expectations change is key. Whatever the industry. Whatever the company. Thinking you know better as CEO or as a senior manager is foolish…

RETAIL TOUCHPOINTS NEW YORK

Marketing to millennials: Mass-produced food with a personal touch

The food industry has evolved to mass produce food in complex supply chains – so how can it appeal to millennials’ desire for personalised, authentic and artisanal food?

FOOD NAVIGATOR

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