NEWS & MEDIA

medias_1

Understanding why
shoppers buy.
Podcast

Ken reviews why retailers should research and understand their retail experiences through the lens of a shopper mission.

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medias_4

How to reach
the Phigytal native
of Gen Z

In this interview, Ken Hughes reveals the secrets retailers need to know to market to, and employ, Gen Z — the first truly “phygital” generation.

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medias_3

Forget Millennials,
Gen Z is the future:
5 things to think about

The future belongs to this Generation Z, so don’t you think we should shift our focus to this future?

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medias_2

Does it hurt?
Creating Frictionless
Customer Experience

Many companies seem to spend a lot of time plotting their customer journey in great detail, but then they fail to ‘feel’ along it for the pain points.

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media_expereinetial

Experiential Marketing
Podcast

The Marketing Masterclass, listen to the Experiential Marketing Podcast.

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outlook

2017 Expert
outlooking
on shopping

Interview for Canvas 8 on experiential retail, big brands taking inspiration from start-ups, and how mobile makes people impatient.

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media_forbes

Personalisation:
The future of consumerism
in the digital Age

Consumers want that Banks, brands and business know who they are as if they could read their minds

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media_generation_now

The Generation
Now

“We’re not really shopper-centric The biggest difference with this Generation is Self-Centricity”…

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media_shop

Do or die: How retailers
can innovate in an age
of disruption

“We’re not really shopper-centric,” said Ken Hughes, a shopper behavioralist and another speaker at the conference. “Everyone in this room runs a business where they think that they are shopper-centric. But in reality, retail is a logistics game, an operations game, a supply chain game, but it’s not a shopper game, really.”….

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media_snackex

Ken Hughes at
SNACKEX 2017

As world’s leading Consumer and Shopper Behaviouralist, Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?

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media_are_you_ready

Are you ready
for the digital
Natives?

Be ready for the “always on” consumer: Digital Natives are “on” 24 hours a day. This has implications for your business…

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mediamarketing_shopper

Making Shopping
About The Shoppers
(Again)

“We’re not really shopper-centric … Everyone in this room runs a business where they think that they are shopper-centric. But, in reality, retail is a logistics game, an operations game, a supply chain game, but it’s not a shopper game, really.”….

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media_garden

Future of garden
centres in the hands
of a new shopper

“The technology shifts are of course interesting, but they are only the catalysts for what is really happening. There is a new shopper and consumer DNA emerging, fundamentally different from anything that has come before. The future of the garden centre business is in the hands of this consumer generation, with all other life-stages also heavily influenced by digital interaction.

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media_kenhugues

Consumer wants
authenticity

Spanish article from Ken Hughes’ participation within the Global DIY Summit 2017

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media_shoppermarketing_trend

Shopper Marketing
Trends

Trends and future of the Shopper Marketing. Spanish Interview

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media_shoppermarketing

The Shopper
Marketing guy

Interview with Quick Ideas Marketing Digital in spanish about shopper marketing trends and the future of consumerism.

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mediaonline_offline

Online – Offline?
There is no line!

Dutch article on Millennials consumers, what do they demand, how they behave..

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media_personalization

Personalization and
customer experiences
are the key to success

The Millenial Generation has grown up with the fact that their individual needs are adapted to their behavior and wishes, they have tailored every interaction in their daily lives and grown up in a world where it is expected that everything is adapted to them.

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media_online_shopper

Online Shopper
Behaviour

Businesses talk to people but that’s not a conversation. Now they have to ge tinto conversation mode

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media_milennials_future

Millennials: The future
is nearer than
you think

Today, 70 is the new 50 and for the millennial generation who haven’t developed a proper savings habit, this could signal trouble for their future in retirement.

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media_7tredns

7 thnigs to consider
when reinventing
your store experience

“Staying relevant as markets and consumer expectations change is key. Whatever the industry. Whatever the company. Thinking you know better as CEO or as a senior manager is foolish…

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media_marketing_to_milennials

Marketing to millennials:
Mass-produced food with
a personal touch

The food industry has evolved to mass produce food in complex supply chains – so how can it appeal to millennials’ desire for personalised, authentic and artisanal food?

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