True insight is the fuel of any innovation engine. This masterclass outlines what organisations can do to escape the data quicksand and lay a solid foundation for an insight process and culture.
How can we push past numbers and graphs and get to the key insights? How do we stop the endless reporting and learn to spot the important ‘golden nuggets’ of information amongst the noise? How do we make our insights actionable and instil the insight culture across the entire business? And how have other organisations made that jump from data to insight?
This masterclass uses a blend of provoking thought leadership sessions, case study based workshops and discussive working sessions to catalyse an insight culture and equip delegates with a process and energy to move past data toward genuine insight.