FLAT IS THE NEW BLACK: WHY HITTING THE G-SPOT IS KILLING OUR PLANET
‘Growth for the sake of growth is the ideology of a cancer cell’ said ecological philosopher Edward Abbey. The tumour that is modern capitalism and its growth KPI needs to be treated. I am tired of the hypocrisy. On one hand, the sustainability agenda is everywhere.
5 THINGS YOUR BUSINESS COULD LEARN TODAY FROM LOVE
Today is St. Valentine’s Day, the day on which many around the world celebrate their love for one another by buying cheap cards, garage forecourt flowers and all single people drink a lot of gin. I love gin. St. Valentine himself was a Roman priest who lived around the 3rd century. Apparently, he annoyed the emperor […]
THE PSYCHOLOGY OF SURVIVAL: THE NEED FOR RESILIENCE
On the 19th of September 2017, I arrived in the early hours of the morning to Mexico City, due to perform the next day at an EXMA marketing conference. Around noon I left my room on the 12th floor of the Hilton hotel to find a local café for some lunch, returning an hour later. […]
5 THINGS YOUR BUSINESS CAN LEARN FROM MAKING PANCAKES
Today is Shrove Tuesday, better known as Pancake Tuesday. It is a strange ritual and celebration, seemingly confined to commonwealth countries, which will culminate in millions of pancakes being made, flipped, dropped and eaten (even the dropped ones!). It is an odd day. Every year it falls on a different date as it always precedes […]
THE BIG TAKE BACK: THE PSYCHOLOGY OF RECOVERY (PART 1)
The other day I was standing in line at a pharmacy, masked, socially distant, still rubbing the store hand sanitizer into my already recently sanitized hands, when a child in line in front of me, aged about 8 I’d guess, asked his mum, “when will all this be over”? My heart melted. Poor little guy. […]
UNLEASH YOUR INNOVATION: RELEASING YOUR INNER CHAOS NINJA
2020 has been nothing if not chaotic. Khaos was one of the first Greek primordial Gods, emerging at the dawn of creation. The word khaos means “gap” and, as such, she represented the space between the heavens and earth, the mix of elements, of potential, the white space. It is the origin of the English […]
YOUR 3 CHOICES IN SURVIVING CHANGE
change’ said 2,500 years ago by Greek philosopher Heraclitis. I don’t know what kind of changes he was referring to in 500 BC, but his outlook is as true today in our fast-moving disruptive world as it was in his. Change creates opportunities and kills businesses everyday. But of course, it is not change itself […]
EMOTIONAL ENGAGEMENT: CONNECTING WITH THE COVID19 CONSUMER (PART 2)
Understanding how to emotively connect with your consumer has never been more important. Brands and businesses have always needed to weave some kind of emotional tie if they are to build brand loyalty, but recent events have brought emotive connection front and centre. The brands that get this right now and during the recovery will […]
NOW, THEN & WHEN: THE 3 PHASES OF COVID19 CONSUMER RECOVERY (PART 1)
Blue Monday was on the 20thof January this year. Traditionally it is known as one of the most depressing days of the year. The Christmas vacation already a distant memory, the credit card bill arrives showing up how you overspent over the holidays, and you have most likely failed on most of your New Year’s […]
THE CAPTIVE ECONOMY: WHAT NEXT FOR THE COVID-19 CONSUMER
We now live in what I’ve decided to name The Captive Economy – one where we as participants and consumers are limited in terms of how we are to live our lives. I think its slowly dawning on most of us that things may never quite be the same again. We are entering a new […]