Every organisation recognises that creativity and innovation are the fuel that will drive their engine to success. The problem is that most organisations fail in catalysing this creativity, and so the innovation funnel runs dry. If we are to push established boundaries, challenge norms and solve problems in new ways then we must change our approach. We must avoid routine thinking, and it starts with the individual.

Habit & Routine are the enemy of creativity, yet most of us sit at the same desk, in the same role, surrounded by the same people every day. If we are to truly engage with problems in new ways, to surpass our personal and professional capabilities, we need to learn to break the routine. This masterclass shows us how.

We need to learn to rewire how we think and act, to build a culture of creativity from the ground up. There will always be personal and professional disruption. The difference between being a victim and victor is in your response and attitude to such changes. Agility is less about speed and more about having the courage and vulnerability to change direction.

Creativity is a muscle, and like any other, wastes away if not used regularly. This masterclass explores the essence of creativity, the relationship between risk and reward, and examines the attributes that define success when it comes to disruption. Using a blend of lectures, demonstrations, games, and dynamic exercises with the audience, theory and practice merge.