KEN HUGHES
INTERNATIONAL SPEAKER, AUTHOR & STRATEGIST

KEN HUGHES
INTERNATIONAL SPEAKER, AUTHOR & STRATEGIST

Leading Consumer, Shopper Behaviouralist,

& Customer Experience Strategist

about_kenhuhes

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour. He is internationally renowned for helping his largely blue-chip client base to understand the future of consumerism.

With over 18 years’ experience as CEO of a consumer insight agency, he blends his understanding of consumer & cyber psychology, digital anthropology, behavioural economics and retail futurology to explore the needs of the new consumer and predict the changes to come.

Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought-provoking. His presentations are infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

As a behaviouralist and life strategist, he is also passionate about change, success, personal development and motivation. He brings this to life in his work with high performance athletes and executives all over the world.

Every year, Ken shares his thought-disrupting insight with tens of thousands of delegates globally. He is one of the most popular keynote speakers booked on the international conference circuit relating to the future of consumerism. Regularly voted best speaker at events to which he is invited to speak, he believes in engaging and delighting event attendees at every opportunity.

Leading Consumer, Shopper Behaviouralist  & Customer Experience Strategist

Ken Hughes blends his vast expertise in consumer psychology, social anthropology, behavioural economics and neuromarketing to answer the question to which he has dedicated most of his career: Why do shoppers buy and how can we make them buy more?

While his boutique consumer insight organisation, Glacier Consulting, began life as a market research agency, he soon identified his key area of interest was people, not markets. How humans express their desires and expectations through how and what we buy has become his sole focus, resulting in his agency advising a global client base of some of the world’s biggest brands – Unilever, 3M, IKEA, Coca-Cola, AXA and Heineken to name a few.

Ken is acknowledged as one of the most respected thought leaders on Shopper Marketing and Shopper Centricity, Omnichannel & Digital Strategy alongside Retail Futurology. He is a part-time professor in consumer behaviour and a board member & strategic advisor to many organisations on the future of consumerism and shopper trends.

His latest TED talk also showcases his unique approach as a Playologist, motivating individuals and his corporate clients to unleash their creativity and innovation through a blend of discovery, fun, play, mischief and risk.

Voted best speaker at most conferences he has the honour of being invited to attend, it is for his international career as a keynote speaker he is most famous.

His keynote speeches deliver thought disrupting and inspiring content in a captivating and highly energetic manner, all served with a generous helping of Irish wit.

About
Glacier
Consulting

Glacier Consulting is a specialist boutique agency specialising in shopper and consumer insight for the consumer goods industry. Founded in 2001 we blend shopper psychology , cultural anthropology and neuro science to arrive at eureka moments relating to shopper and consumer behaviour.

Renowned for actionable insight, Glacier Consulting has pioneered developments in biometric and ethnographic shopper research bringing the reality of the in-store moment to life. Research projects are bespoke and tailored to the client and industry using a holistic methodological approach.

arrow_glacier_consulting

About
Glacier
Consulting

Glacier Consulting is a specialist boutique agency specialising in shopper and consumer insight for the consumer goods industry. Founded in 2001 we blend shopper psychology , cultural anthropology and neuro science to arrive at eureka moments relating to shopper and consumer behaviour.

Renowned for actionable insight, Glacier Consulting has pioneered developments in biometric and ethnographic shopper research bringing the reality of the in-store moment to life. Research projects are bespoke and tailored to the client and industry using a holistic methodological approach.

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