LOVE IS A VERB PART ONE: 5 THINGS YOU NEED FOR A CUSTOMER RELATIONSHIP
Coming out of the pandemic, there are key aspects to all of our relationships we value more than we did 18-months ago – connection, authenticity, honesty, transparency and vulnerability to name a few. Relationship with self, our partners, family and friends were all put under new pressures, and as we emerge into this post-pandemic reality, […]
I KNOW WHAT YOU NEED THIS SUMMER: 5 THINGS YOUR CUSTOMER’S CRAVE
As we face into the summer of 2021, the Big Take Back summer, we are in a very different psychological and social space than previously experienced, as is your customer. Last summer we had just come out the other side of the initial pandemic exposure, vaccines were still unavailable, and other more transmissible variants were […]
THE PSYCHOLOGY OF SURVIVAL PART II: POST-EXPOSURE TRAUMA & CX
As consumers, employees and society at large emerge from hibernation post-pandemic, the excitement about a V-shaped recovery is palpable. Everyone from governments, businesses and consumers themselves are all thinking ‘back to normal please’. But that is not how recovery works. Addicts tend not to simply cease negative behaviours overnight and construct a new life the […]
FORGET MILLENNIALS, GEN Z IS THE FUTURE: 5 THINGS TO THINK ABOUT
Everyone is tired of hearing about millennials, particularly the millennials themselves. Every article you read or conference keynote you hear, the word millennials is either over-used or over-generalised. How to manage Millennials in the workplace? What are the consumer expectations of the Millennial Generation? What do Millennials want from life? All valid questions to ensure […]