I KNOW WHAT YOU NEED THIS SUMMER: 5 THINGS YOUR CUSTOMER’S CRAVE
As we face into the summer of 2021, the Big Take Back summer, we are in a very different psychological and social space than previously experienced, as is your customer. Last summer we had just come out the other side of the initial pandemic exposure, vaccines were still unavailable, and other more transmissible variants were […]
THE PSYCHOLOGY OF SURVIVAL PART II: POST-EXPOSURE TRAUMA & CX
As consumers, employees and society at large emerge from hibernation post-pandemic, the excitement about a V-shaped recovery is palpable. Everyone from governments, businesses and consumers themselves are all thinking ‘back to normal please’. But that is not how recovery works. Addicts tend not to simply cease negative behaviours overnight and construct a new life the […]