STOP ASKING YOUR CUSTOMERS WHAT THEY THINK: CX MEETS QUANTUM PHYSICS
Steve Jobs once famously said that ‘people don’t know what they want until you show it to them.’ He wasn’t a huge fan of consumer research, feeling it was historical and only ever capable of measuring what was already known, the status quo. He was interested in the future, not the past. The fundamentals of […]
EFFECTIVE POS: MAKE A SPLASH NOT A RIPPLE
When I was 17 I entered a beauty pageant in a small rural holiday village, as a man (boy?) dressed as a woman. I borrowed a dress, somehow secured a blond wig and had my make-up (and I use that term loosely here …) applied by some all too willing female friends. Alongside all the […]