NOW, THEN & WHEN: THE 3 PHASES OF COVID19 CONSUMER RECOVERY (PART 1)
Blue Monday was on the 20thof January this year. Traditionally it is known as one of the most depressing days of the year. The Christmas vacation already a distant memory, the credit card bill arrives showing up how you overspent over the holidays, and you have most likely failed on most of your New Year’s […]
THE JOY OF CX
My last blog posting was about human connection (the evolution of connection and the subsequent step-changes in consumerism and commerce > read here if you feel left out). It focused on the impact of technology on human connection and commerce and outlined how AI heralded our arrival at Connection 3.0, Absolute Connection. Here I want […]
WHAT ST. PATRICK CAN TEACH YOUR BUSINESS
SHAMROCKS, SNAKES AND SHOPPERS: WHAT ST. PATRICK CAN TEACH YOUR BUSINESS March 17th is St. Patricks Day. A day when the Irish all over the world celebrate, and the rest of the world join in. Few other cultures can boast the reach of the Irish. For such a small country, both geographically and in population, you […]
MAN & THE MACHINE: PART I – THE ROBOTS HAVE ARRIVED
When I was aged 9, I received a toy robot for Christmas. About a foot tall, its moulded black plastic body walked a few steps, opened the doors on its chest, and fired its 1980 style lasers during a 360-degree spin. While flashing its red angry eyes as the space-age laser soundtrack echoed around the […]
CHRISTMAS CRACKERS: MY TOP 10 CHRISTMAS CAMPAIGNS 2018
My favourite blog of the year – looking at the Christmas campaigns with which brands want to steal our hearts. As usual there are a large number of contenders and getting a top 5 is always hard, so I decided I’d stress less, eat more mince pies and do a Top 10. Picking only 5 […]
MY TOP 5 CHRISTMAS CAMPAIGNS 2017
IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS As Sinatra once sang “It’s that time of year, when the world falls in love”. This is always my favourite blog post of the year, the moment I get to pick my top 5 Christmas campaigns. And it is never easy. There are easily 8 I want […]
HALLOWEEN: WHY RISK IS ESSENTIAL FOR INNOVATION
The origins of Halloween date back 2000 years to the Celts and their Samhain (pronounced ‘sow-in’) festival. The 1st of November marked the end of the summer and harvest and the beginning of the cold winter with shorter days and longer dark nights. As it marked the end of the harvest season it was also […]
TOM PETTY & THE BLUE DOT CONSUMER
Tom Petty passed away a couple of weeks ago, aged just 66 (note to self – do more with my life). I am of an age that mourns such passing – David Bowie, Leonard Cohen, Prince. All genius song writers and performers. While his famous “I Won’t Back Down” hit was a message of unabashed […]
FEEL THE FORCE: OBESITY, ETHICS AND CONSUMER CHOICE
I have wanted to write a piece on the ethics of today’s international food companies, portion size, obesity and consumer behaviour for a while. I kept putting it off, as many of these same food companies and industry associations are important clients of mine, and so I am in an awkward position. Ironically over the […]
FORGET MILLENNIALS, GEN Z IS THE FUTURE: 5 THINGS TO THINK ABOUT
Everyone is tired of hearing about millennials, particularly the millennials themselves. Every article you read or conference keynote you hear, the word millennials is either over-used or over-generalised. How to manage Millennials in the workplace? What are the consumer expectations of the Millennial Generation? What do Millennials want from life? All valid questions to ensure […]