DECODE, DELIGHT, DEVOTE: TURNING CUSTOMERS INTO TRIBES THROUGH GAMIFICATION
“She said 47 seconds on the podcast. That’s so random. Why would she say that? She’s the half-time act for..
JUMPING ON THE BRANDWAGON: LEVERAGING CONTEXTUAL CUSTOMER CONNECTION
Contextual Marketing is ultimately about making your brand feel like it belongs – right place, right time, right customer need….
COURAGE, TRUST & BELIEF IN CUSTOMER EXPERIENCE
Sometimes you have to do what is right, and for brands, there are times that can clash with revenue, profit and ROI.
BRAND AUTHENTICITY: BARBIE, KEN, & TAYLOR PART III
Authenticity is all about being true to your own values and spirit, being real, genuine, regardless of the pressures you may face to act otherwise. It is a characteristic that many philosophers and psychotherapists explore, the authentic self, the quest to know oneself and to live your life from that intrinsic place (whoa… that got […]
A CX MASTERCLASS COURTESY OF TAYLOR SWIFT. PART II: TAYLORGATING
As Taylor Swift’s ERAS tour continues to break records and ticket availability reaches Willy Wonka Golden Ticket fervour, there are significant learnings and understandings to be gained for brands to connect with their modern consumer. As PART I of this series on Era Tour Swiftonomics stated, she has created an enviable demand for her product, one […]
WHAT TAYLOR SWIFT CAN TEACH YOUR BRAND PART I: SWIFTONOMICS
As any regular reader knows, Taylor Swift is my guilty pleasure. I admire her as a performer, a songwriter, director and entrepreneur. But as much as my inner Swiftie delights at the current success of her sold out ERAS tour, there is something more interesting afoot from a branding perspective. Ask yourself the question how […]
A TAYLOR SWIFT TRIBAL BRANDING MASTERCLASS: YOU’RE THE PROBLEM
Exactly a year ago I published a blog about consumer collaboration and the shift From Passive to Active consumerism (if you had better things to do that day, firstly how dare you, but secondly may I suggest you catch up and have a read). Thinking you are a separate entity from the whole is a […]
5 THINGS YOUR BUSINESS COULD LEARN TODAY FROM LOVE
Today is St. Valentine’s Day, the day on which many around the world celebrate their love for one another by buying cheap cards, garage forecourt flowers and all single people drink a lot of gin. I love gin. St. Valentine himself was a Roman priest who lived around the 3rd century. Apparently, he annoyed the emperor […]
5 THINGS YOUR BUSINESS CAN LEARN FROM MAKING PANCAKES
Today is Shrove Tuesday, better known as Pancake Tuesday. It is a strange ritual and celebration, seemingly confined to commonwealth countries, which will culminate in millions of pancakes being made, flipped, dropped and eaten (even the dropped ones!). It is an odd day. Every year it falls on a different date as it always precedes […]
A CIRCULAR SOLUTION TO THE COVID CRISIS: ORGANIZATIONAL LEARNING FROM THE PAGANS
Last Saturday I spent a beautiful day at a workshop making a Shamanic Drum (as you do, I’m a curious soul). Over lunch, I got chatting to three women who described themselves as witches, worshipping the feminine through ceremony and ritual. It was a fascinating conversation and finally centred around a collective wondering about Male […]