A TAYLOR SWIFT TRIBAL BRANDING MASTERCLASS: YOU’RE THE PROBLEM

Taylor Swift-Branding masterclass

Exactly a year ago I published a blog about consumer collaboration and the shift From Passive to Active consumerism (if you had better things to do that day, firstly how dare you, but secondly may I suggest you catch up and have a read). Thinking you are a separate entity from the whole is a […]

MASTERING THE METAVERSE: WHY CONSUMERS ARE READY

2 consumers using VR glasses to navigate in the metaverse

It is one of the most frequent questions I get asked these days. What about the Metaverse? Is it just all noise or should we be stepping into the space as brands? What will it mean for the Customer Experience? Are consumers ready or is it just Zuckerberg trying to run away from reality (and […]

FROM PASSIVE TO ACTIVE: WHAT TIKTOK TEACHES US ABOUT COLLABORATION

what tiptok can teach about collaboration on consumerism

”We put the customer at the centre of our business”. This is quite possibly the most overused and underdelivered corporate phrase about. What it usually means is that a business needs to ensure they listen to what their customers want, in case it turns out not to be them. For most businesses the customer is […]

THE CAPTIVE ECONOMY: WHAT NEXT FOR THE COVID-19 CONSUMER

We now live in what I’ve decided to name The Captive Economy – one where we as participants and consumers are limited in terms of how we are to live our lives. I think its slowly dawning on most of us that things may never quite be the same again. We are entering a new […]

MAN & THE MACHINE: PART II – TRUST ME, I’M A ROBOT

The Superbowl commercials have become as interesting as the game for many of us at this stage, perhaps even more so for some. As a social litmus test, they offer a singular view of where we are as a society through the lens of the brands and businesses trying to reach us. While the Patriots […]