THE PSYCHOLOGY OF SURVIVAL: THE NEED FOR RESILIENCE
On the 19th of September 2017, I arrived in the early hours of the morning to Mexico City, due to perform the next day at an EXMA marketing conference. Around noon I left my room on the 12th floor of the Hilton hotel to find a local café for some lunch, returning an hour later. […]
THE BIG TAKE BACK: PART II – CONSUMER DESPAIR, DESIRE & DEMAND
You’ve all heard of the dreaded wall. Not Trump’s one, nor the one that Jon Snow kept peering off (was I the only one that was wishing he’d just fall off at some point – God he was a morose Game of Thrones character). I’m talking about the metaphorical ‘wall’ marathon runners hit around the […]
5 THINGS YOUR BUSINESS CAN LEARN FROM MAKING PANCAKES
Today is Shrove Tuesday, better known as Pancake Tuesday. It is a strange ritual and celebration, seemingly confined to commonwealth countries, which will culminate in millions of pancakes being made, flipped, dropped and eaten (even the dropped ones!). It is an odd day. Every year it falls on a different date as it always precedes […]
YOUR 3 CHOICES IN SURVIVING CHANGE
change’ said 2,500 years ago by Greek philosopher Heraclitis. I don’t know what kind of changes he was referring to in 500 BC, but his outlook is as true today in our fast-moving disruptive world as it was in his. Change creates opportunities and kills businesses everyday. But of course, it is not change itself […]
NOW, THEN & WHEN: THE 3 PHASES OF COVID19 CONSUMER RECOVERY (PART 1)
Blue Monday was on the 20thof January this year. Traditionally it is known as one of the most depressing days of the year. The Christmas vacation already a distant memory, the credit card bill arrives showing up how you overspent over the holidays, and you have most likely failed on most of your New Year’s […]
THE CAPTIVE ECONOMY: WHAT NEXT FOR THE COVID-19 CONSUMER
We now live in what I’ve decided to name The Captive Economy – one where we as participants and consumers are limited in terms of how we are to live our lives. I think its slowly dawning on most of us that things may never quite be the same again. We are entering a new […]
SWIPE RIGHT FOR RELEVANCE: WHAT TINDER CAN TEACH YOUR BUSINESS
When I grew up, dating was very different. ‘Swiping Right’ was most likely a drunken punch outside a nightclub. Dating started when your eyes met across a crowded bar. You had another few beers and they looked even better then. But disruption and efficiency is applied to everything today, and dating is no different. Why […]
BEYOND CUSTOMER EXPECTATIONS: THE 5 LAYERS OF PRODUCT
Anyone who studied Strategic Management or Strategic Marketing in university, or during their MBA, might remember many of the big blue bricks that were the Kotler text books. Philip Kotler, the strategic marketing guru, was a very clever man, but he wrote textbooks that must have required 10% of the Amazon jungle to be felled […]
THE JOY OF CX
My last blog posting was about human connection (the evolution of connection and the subsequent step-changes in consumerism and commerce > read here if you feel left out). It focused on the impact of technology on human connection and commerce and outlined how AI heralded our arrival at Connection 3.0, Absolute Connection. Here I want […]
CONNECTION 3.0: ABSOLUTE CONNECTIONS
As humans, all that matters are the connections we have with others. It is buried deep in our subconscious instinct. Stay connected with the tribe, don’t be separated from the herd. Our connections with friends, family, colleagues and loved ones ultimately define our lives. Those who feel they cannot go on often talk about losing […]